As a small business owner, there is a fair amount of ‘fake it until you make it’.
These are my top 5 tools to help small business / entrepreneurs make their social media channels look like they have a whole team working behind the scenes.
Emilie from Otto Creative shares with us her insights in this guest post.
We think these are right on point!
Canva is a great tool for small businesses with a small or non existent marketing budget. Canva is free and easy to use. With quality templates to use on your different social sites, pre sized to suit different purposes - facebook cover image, instagram post etc. There is also a great range of posters, flyers and book covers (to name a few).
Looking for free stock images, that aren’t cheesy? Check out Pexels, a huge library of free to use stock photos. Taken by talent photographers across the globe. Most of the time you won’t need to credit to photographer, but they always appreciate it if you do.
Crello is very similar to canva, more focused on social media templates and animated images.
Helps you nail Instagram stories, Fastory has a free pricing option (bonus) and helps you create kick ass instagram stories. Haven't even tried instagram stories yet? This tool could help you test the waters.
Lisa helps you take the guesswork out of which photo to share on Instagram. Lisa is an app which analyses a group of photos and predicts which will give you the most engagement. Amazing!
These tools will help you step-up your social media game, so you can spend more time building your business :)
Article by - Emilie Otto, Designer at Otto Creative.
*Article image made on Canva, with a sourced image from Pexels.