Trading Names vs Registered Names

Trading Names vs Registered Names

Changes are afoot. You are no longer able to simply add your business name to your ABN (i.e. as a Trading As name), you will need to register your business name with ASIC if you want it to show up on an ABN LookUp search. As of November 2018, only your own name will show up alongside your ABN if you are a sole trader, unless you have paid to register your business name with ASIC.

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Fantastic font inspiration

Fantastic font inspiration

When you're designing your business branding, think about your brand values and what you want your business to represent; friendly, approachable, elite, professional, expensive, affordable, niche, everyday, aspirational, healthy, indulgent etc etc. Your branding, and particularly your brand / corporate font, should immediately reflect these values.

We also recommend some great sites for choosing your corporate font, free (or very cheap) font downloads and inspiration.

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