FB has changed it algorithms (again!) so that now if you tell people to like / share your page/post to enter a competition, it will be marked as spam!
The wonderful Lotem Design (a US based marketing guru that I follow), wrote the following:
"A couple of weeks ago, Facebook introduced another change to the News Feed ranking algorithm… this time demoting certain types of posts called ‘engagement bait.’
What exactly does that mean?
It’s when people attempt to ’bait’ the Facebook algorithms by baiting their friends/fans/followers into responding using the five types of baiting that Facebook identified as a spam:
Vote, React, Share, Tag or Comment
Which means that you cannot post a funny video and ask people to comment as Facebook regards this type of post as “engagement Bait” and will push them down in news feeds.
If you continue with this tactic, Facebook will diminish all of your posts.
Experts are still not sure how the algorithm works and how exactly FB know when it’s an authentic Call-To-Action (for example, asking a family member to share a post).
However, one thing that you can still do to create a buzz is to run a contest on your fan page.
Just keep in mind that
· You can’t require participants to share a page or post on your Timeline to enter
· You can’t require participants to like a page to enter
· You can’t require participants to tag themselves in pictures to enter
Check the rest of the rules here.
Are you confused yet?
The bottom line is this: You must change the way you are doing things online, especially on Facebook.
The only way to stay in business is to engage with people.
To create content that excites them, and to read and comment on posts in a very sincere way.
Your relationships have to be genuine and you have to be on your page constantly, not just when you want to promote."
Click here to find out more.
This article was posted on the 23rd January 2019