Most people reading this will know first-hand that running a small business isn’t easy. Cash-flow management is extremely crucial and marketing budgets are small, which gives many the idea that they can’t compete with larger businesses. There’s also a popular idea that regular and consistent marketing for a small business is not necessary and an unneeded expense.
So, what can a small business learn from their larger cousins to help them to grow and become more profitable?
Well, first of all, you should see the cost of marketing as an investment and not an expense.
Secondly, be consistent with your brand message.
Thirdly, engage your target audience with great content.
Next, KNOW your target audience.
Then re-target your audience with cookies and pixels.