Fantastic font inspiration

Fantastic font inspiration

When you're designing your business branding, think about your brand values and what you want your business to represent; friendly, approachable, elite, professional, expensive, affordable, niche, everyday, aspirational, healthy, indulgent etc etc. Your branding, and particularly your brand / corporate font, should immediately reflect these values.

We also recommend some great sites for choosing your corporate font, free (or very cheap) font downloads and inspiration.

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How to be no. 1 on google

How to be no. 1 on google

Google are forever changing their algorithms when it comes to SEO, to stop people from artificially "buying" their ranking. So what can you do to make sure you have the best possible chance of showing up in google searches?

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DIY professional looking photos

DIY professional looking photos

If you are showcasing any products, particularly on your website or other marketing material, it is essential to make them look as good and professional as you possibly can. 

You need to make sure that the lighting is right and that what is in the background doesn't distract your customers from the fabulousness of your product.

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Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

Most people reading this will know first-hand that running a small business isn’t easy. Cash-flow management is extremely crucial and marketing budgets are small, which gives many the idea that they can’t compete with larger businesses. There’s also a popular idea that regular and consistent marketing for a small business is not necessary and an unneeded expense.

So, what can a small business learn from their larger cousins to help them to grow and become more profitable?

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Tons of free and super cheap Marketing ideas

Tons of free and super cheap Marketing ideas

Money’s too tight to mention, as the song goes. So how do you get hero returns from your zero marketing budget? What are some of the cheap and cheery things you can do to get your small business noticed?

Here’s are two great blog articles that suggest marketing tips that require very little money but maybe a little of your time and ingenuity. Some of them you’re probably already doing, while others might be worth adding to your marketing plan.

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Networking doesn't have to be daunting

Networking doesn't have to be daunting

One of the most effective ways to grow your business is through networking. The majority of successful businesses that we speak to cite "work of mouth" as being where most of their new business comes from.

Maximise on any opportunity to spread the word about the fabulousness of your business.

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