This workshop will be run by Sarah Thomson from Online Social Butterfly. Sarah has over 20 years experience in the Marketing and Communications sector spanning across corporate, government and small business.
ABOUT THE WORKSHOP
So you have mastered the basics of marketing your business on Facebook and now want to take the leap into using advertising on Facebook. This course is just what you need. Walk away feeling confident that you can quickly create Facebook Ads that will start converting in your business.
What organic reach!
If you are using your Facebook business page and simply not able to get in front of your fans, then you have probably dipped your toe into Facebook Advertising. But here is the thing, it is not as simple as putting some money into boosting a post.
But my Ads don’t work!
This is a common complaint and is one that is generally made as there are so many variables to understand when it comes to advertising. Have you targeted your audience correctly? Are you using appropriate images? What about placements? All of this can make creating an ad a daunting process.
The Facebook Advertising course covers the following
How to determine what audience you should be using and some useful tips.
How to create a custom and lookalike audience using your existing database.
The various types of advertising options on Facebook.
How to create a good ad using a proven marketing template.
Naturally, we will cover all the terms and definitions so you feel confident and comfortable. You will also receive a detailed workbook that you can refer back to so you can easily implement all that you have learned.