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How to Make Your Linkedin Profile Stand Out

  • Business One Stop Shop 12 Cale Street Midland, WA 6056 Australia (map)

LinkedIn Profile Building Masterclass

Audit & Optimise Your LinkedIn Profile

Level: basic / intermediate

With seconds to make a professional first impression, is your online presence creating the right digital impression to communicate the value you bring? In business today, your personal brand is your social currency. The best tool to build your professional personal brand is LinkedIn, and it is free!
LinkedIn is the largest and most powerful professional social network and your profile must be optimised to be found within LinkedIn but also in search engines such as Google.

Does your profile 

  • Show up in search for the phrases your ideal clients use?

  • Represent the value your bring effectively?

  • Invite engagement or action?

  • Tell your professional story?

  • Showcase your talents and expertise?

  • Share social proof to back up what you do?

  • Is it up to date and accurate?

Jo Saunders will show you how to optimise your LinkedIn profile to position yourself effectively, in order to be found and chosen.

Work through the sections of your profile to optimise and brand yourself effectively;

  • Digital footprint – optimise your online positioning statement

  • Brand – Discover how to update your visual images and media

  • Journey – use our framework to craft your story

  • Expertise – optimise your roles

  • Knowledge – Showcase your qualifications and professional development

  • Skills – share your range of skills relevant to the work you do

  • Social proof – share evidence and testimonials

  • Contact – make it easy for your ideal audience to get in touch

This hands-on session will have you make tweaks and updates to your LinkedIn profile in the workshop. You will leave with a framework to craft your copy and will understand what to do to optimise and manage your LinkedIn profile.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


In the era of social business, to be found, remembered and chosen it is important to build visibility, establish authority and earn influence in the connected economy. And you don’t want ‘social media’ to become another time-consuming chore on your growing to-do list!

Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

Known as Australia's LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships.

With over 20 years experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.

Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the top 200 LinkedIn practitioners in the world, one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing and #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.

She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch

For the benefit of the entire group, latecomers will no longer be admitted.