A website is one of the best ways for people to find out about your business; your brand, what services or products you offer, how to contact you, how to give you money etc.
This course goes through all the aspects of designing your website that you need to know and will cover:
SEO - what the freck is it, how does it work, what do you need to do to maximise it
What should you include in your website
How can you make sure that your website is a lean, mean, marketing machine
How does your website fit into your overall marketing strategy
How to write copy (words) that really speak to your audience
How to choose the right images (including making sure that they’re legal!)
Which build-your-own website platform to choose
BOSS’s website courses are presented by Liz Haselgrove who is an Authorised Trainer for Squarespace, after having built Squarespace websites for nearly a decade. This course will be relevant for all website platforms, including if you outsource it to a designer, although we’ll cover how some of these aspects work on Squarespace sites.
After lunch, we have the second Website course which will walk you through how to build your own site in Squarespace. Please make sure that you book in for BOTH sessions if you would like to attend both.