A City of Swan / Digital Solutions workshop
Facebook is the cornerstone to most small business’ marketing strategies, and serves as a pivotal platform for those aiming to thrive in the competitive market. Facebook enables direct engagement with your audience, fostering brand loyalty, amplifying brand awareness, and providing valuable insights into consumer behaviour, which are essential for growing and sustaining a successful business presence.
This workshop offers an in-depth exploration into leveraging Facebook effectively to boost your online presence and marketing strategies.
We will cover:
How to best set up your page to ensure you haven’t missed any easy wins;
Making the most of pinned posts and featured sections to maximise visibility and engagement;
How the algorithm works and how to use it for your business;
What to post, when to post, and how often;
Maximising your time investment when managing your Facebook page;
Using Groups to grow your business and foster community engagement;
An overview on Reels and Stories; and
Whether to make your personal page private or public, and how that can help your business page.
By the end of this workshop, you will have the knowledge and skills to harness the full potential of Facebook for your business. Whether you’re a novice or seeking advanced strategies, this session will provide actionable insights to elevate your online presence and drive business growth.
This workshop is funded by the Digital Solutions Program in partnership with the City of Swan, and will be in-person at the Beechboro Community Library (Imaginarium).
About the Presenter - Liz Haselgrove
Liz has been studying business and marketing since the late 80s (!!) and has seen many trends come and go in that time. She has helped thousands of small businesses to improve, bring in more clients and be successful.
Liz’s passion for helping small and micro businesses to thrive shines through in all of her workshops, which are interactive, informal and rammed with great tips that WORK.
After running her own businesses (including a digital nomad VA service and children’s shops in London), she is now the CEO of BOSS (Business One Stop Shop), helping Perth’s businesses to thrive.
Liz has been a Finalist for the Best Social Media Educator of the Year for the past three years and is also an Authorized Trainer for Squarespace (one of only a few in Australia).